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40|https://east-east.nyc3.cdn.digitaloceanspaces.com/SoldeJaneiro/40_DIRECTOR_S-CUT_FINAL.mp4, 48|https://east-east.nyc3.cdn.digitaloceanspaces.com/SoldeJaneiro/48_DIRECTOR_S-CUT_FINAL.mp4, 59|https://east-east.nyc3.cdn.digitaloceanspaces.com/SoldeJaneiro/59_DIRECTOR_S-CUT_FINAL.mp4, 62|https://east-east.nyc3.cdn.digitaloceanspaces.com/SoldeJaneiro/62_DIRECTOR_S-CUT_FINAL.mp4, 68|https://east-east.nyc3.cdn.digitaloceanspaces.com/SoldeJaneiro/68_DIRECTOR_S-CUT_FINAL.mp4, 71|https://east-east.nyc3.cdn.digitaloceanspaces.com/SoldeJaneiro/71_DIRECTOR_S-CUT_FINAL.mp4, 76|https://east-east.nyc3.cdn.digitaloceanspaces.com/SoldeJaneiro/76_DIRECTOR_S-CUT_FINAL.mp4, 87|https://east-east.nyc3.cdn.digitaloceanspaces.com/SoldeJaneiro/87_DIRECTOR_S-CUT_FINAL.mp4, colors-desktop|https://east-east.nyc3.cdn.digitaloceanspaces.com/SoldeJaneiro/SolDeJaneiro_1920x1080.mp4, colors-mobile|https://east-east.nyc3.cdn.digitaloceanspaces.com/SoldeJaneiro/SolDeJaneiro_1080x1920.mp4
Sol de Janeiro
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Reimagining a cult-favorite beauty brand through scent, color, and storytelling.
We led the brand’s packaging redesign, introducing a new brand mark while redefining the color system and information hierarchy to highlight Sol de Janeiro’s expanding scent franchises. The work established a clearer, more flexible packaging architecture designed to support continued global growth and an evolving product portfolio.
Following the redesign, we developed the campaign to relaunch the full fragrance collection. Rooted in Brazilian heritage and the storytelling behind each scent, the campaign helped propel the category’s momentum, contributing to the brand’s explosive growth and establishing its fragrance mists as some of the most sought-after scents in prestige beauty.