Reframing an iconic skincare legacy for a new generation.

We reset the strategic and creative vision of the brand, bringing renewed clarity, modernity, and energy to a name long synonymous with dermatologist-developed skincare. The work reestablished Clinique’s cultural relevance while honoring its 50-year heritage of science-backed innovation.

Through immersive, omnichannel brand experiences, we developed integrated global campaigns spanning multimedia content, retail environments, collaborations, events, and packaging. The result was a cohesive brand expression that connected Clinique’s clinical authority with a more contemporary presence.