A modern skincare brand built for cultural impact.

We partnered with Hailey Bieber’s team from the brand’s inception, developing a packaging system designed for scalability and long-term growth. The visual identity focused on a flexible graphic language and packaging architecture that could expand seamlessly as the product line evolved, supporting a steady cadence of highly anticipated product drops.

Thoughtfully designed packaging and printed elements established Rhode’s signature unboxing experience, elevating product deliveries into highly shareable cultural moments. The brand launched to overwhelming demand, with products consistently selling out and generating widespread social buzz.