1
/
0
1
/
0
desktop-1|https://east-east.nyc3.cdn.digitaloceanspaces.com/Dermstore/02-DERMSTORE-16x9.mp4, mobile-1|https://east-east.nyc3.cdn.digitaloceanspaces.com/Dermstore/02-DERMSTORE-9x16.mp4, desktop-2|https://east-east.nyc3.cdn.digitaloceanspaces.com/Dermstore/Dermstore_Anthem_Textless_Cutdown-16x9.mp4, mobile-2|https://east-east.nyc3.cdn.digitaloceanspaces.com/Dermstore/Dermstore_Anthem_Textless_Cutdown-9x16.mp4, gif-desktop|https://east-east.nyc3.cdn.digitaloceanspaces.com/Dermstore/03-DS_Desktop.mp4, gif-mobile|https://east-east.nyc3.cdn.digitaloceanspaces.com/Dermstore/03-DS_Mobile.mp4, skin-goals-1-desktop|https://east-east.nyc3.cdn.digitaloceanspaces.com/Dermstore/DermstoreSkinGoals1_1920x1080.mp4, skin-goals-1-mobile|https://east-east.nyc3.cdn.digitaloceanspaces.com/Dermstore/DermstoreSkinGoals1_1080x1920.mp4, skin-goals-2-desktop|https://east-east.nyc3.cdn.digitaloceanspaces.com/Dermstore/DermstoreSkinGoals2_1920x1080.mp4, skin-goals-2-mobile|https://east-east.nyc3.cdn.digitaloceanspaces.com/Dermstore/DermstoreSkinGoals2_1080x1920.mp4, still-desktop|https://east-east.nyc3.cdn.digitaloceanspaces.com/Dermstore/DermstoreStillLife1_1920x1080.mp4, still-mobile|https://east-east.nyc3.cdn.digitaloceanspaces.com/Dermstore/DermstoreStillLife1_1080x1920.mp4
Dermstore
/
Reimagining the visual and editorial language of a leading beauty retailer.
Dermstore partnered with EAST EAST to evolve its brand identity and strengthen its voice across digital and campaign platforms. As a destination for science-backed skincare and beauty, the goal was to create a brand system that balances clinical credibility with a more expressive and engaging visual world.
We developed a comprehensive brand framework spanning strategy, visual identity, and voice and tone, along with a series of campaign concepts and creative direction that extended across film, photography, and digital platforms. The work established a cohesive system designed to unify Dermstore’s storytelling across web, email, social, and retail communications.