Beauty designed for life in motion.

CliniqueFit was conceived as a beauty brand designed for the active-lifestyle consumer, developed in collaboration with Nike. We positioned and designed the brand to reflect a new kind of beauty routine that moves seamlessly between workouts and daily active life, creating the identity, packaging, and a cohesive digital and retail presence.

For launch, we partnered with Nike Master Trainers Kirsty Godso and Flor Beckman, challenging them to put the products to the ultimate sweat test. Documenting their workouts and fast-paced lives, we created a robust suite of storytelling content that captured the energy and performance-driven spirit of the brand.